How to win any argument: pseudo-scientific neuro-gibberish

The Guardian published a very amusing article yesterday that I'll be applying with gusto on this blog!  (in case I haven't before) "Research has revealed that so-called neurobabble is surprisingly convincing – here’s a quick guide to harnessing its persuasive powers".

The guide explains how to use neurobabble to win an argument:

• Use the word ‘neuroplasticity’, ideally in a sentence
• Talk nonsense about the insular cortex lighting up
• Make grand claims about mirror neurons

I'm going to make grand claims about the insular cortex lighting up, while mirror neurons are active, pointing to the power of neuroplasticity in the brain.  Next time I'm down the pub, that is.

Blah blah blah blah blah blah blah blah!